Using a content management system (CMS) to maintain your website can be one of the best investments you can make in your online digital presence – and your business.
Your website is one of the main tools for communicating with your customers, and you want to make sure it’s interesting and engaging. But that doesn’t mean you want to be bogged down with technical details.
CMS exudes the power of simplicity, so you have more time to focus on improving your business.
Here are seven key benefits of using a CMS to maintain your website:
1. It’s easy for the non-tech minded.
Not all users have the same level of experience in using technology, but the basic CMS functions of writing and publishing content, and slightly more advanced adding media are usually easy for everyone.
In fact, anyone who can use word processing software (Word) can use the CMS for basic functions – so you don’t have to spend a lot of time on training.
2. Enables multiple users.
There are many people in the company who may have information about your website, from those who add product pages to those who write blogs or edit policies.
The CMS facilitates the management of roles and publishing permissions for all these users, so that each user has specific access to the page, for example, the editor will have access to write articles, while the sales manager will have access to components with products for sale.
3. It simplifies deployment.
That being said, any decent CMS will give you an overview of the status of all content, be it live, preview or draft. This applies not only to blog articles, but also to product pages and other websites. It allows assigning tasks and checking whether they have been completed.
And it’s easy to integrate planned content with your marketing plan so everyone knows what’s happening and when.
4. Improves web interface maintenance.
Need to change something on your site?
Without a CMS, this can mean going through hundreds of pages, making changes on each one.
With a CMS, the underlying architecture is the same, so you can make maintenance changes, update the CMS software, and add functionality without breaking the site. Once they are linked in “code”, you can change multiple items at once.
In fact, with the right CMS system it can be updated automatically.
5. Changes are easy.
Speaking of changes, let’s talk about the look of the site.
If you want to change the website design, CMS makes the process easy. This is because the content and design are in separate virtual boxes, so you can make changes to the design without temporarily shutting down the website.
Another advantage is the ability to make a change in the admin dashboard and automatically propagate it to the entire site. This gives your website a consistent look and is great for branding.
It also makes it easy to update the mobile interface for your site.
6. It helps you manage your content.
This may seem obvious, but for some businesses, content management is not just about publishing content, it’s about being able to remove it when it’s out of date.
If you run a Thanksgiving or Christmas promotion, even before the season ends, you want to remove it and change it.
With a CMS, it’s as easy as publishing content – all menus and links are automatically updated, so your customers still have a good website experience.
And if you want to include custom content like calendars and countdowns, the CMS can be configured to allow it.
A good CMS also includes SEO, making sure your content ranks well in search engines.
7. You are in charge.
All of the above leads to the biggest advantage of CMS.
Instead of relying on an external vendor (the person who built the website), with a CMS you are in control, with the ability to assign tasks and roles and to check progress at any time.
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